Q|AR Term

QR Code

Also known as:Quick Response codeQR

A QR code is a two-dimensional barcode that stores data, commonly a web address. In an AR exhibition, it can give visitors a quick way to open an experience.

The code opens the door

Scanning a QR with a phone camera can open a link. The page may then request camera access and guide the visitor towards an artwork. The code does not contain an entire AR experience simply because it links to one.

A QR opens a link; recognition identifies an artwork; tracking follows its position.
Access, recognition and tracking solve different parts of the visitor journey.

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One code for a room

A Painta Collection can provide one entry point to a curated group of artworks, with navigation between works. Collections are part of Studio Pro. This is useful when a gallery wants a coherent route without printing a separate entry code beside every work.

A QR is not necessarily the tracking marker

An image-tracked experience may use the artwork itself as its target after the visitor opens the link. A code used only for access and a marker used for spatial tracking perform different jobs.

Make the entry point easy to use

Print at a size visitors can scan from a comfortable distance, keep sufficient contrast and clear space, and test the final sign in its real lighting. Add a short explanation and a readable alternative URL. A working code is only the first step; the destination and visitor instructions must work too.

Related concepts and further reading

One QR code for an art exhibition: Collections and Scan