Artpreneur

Strategies for pricing, marketing, and selling immersive experiences to collectors and brands.

A gallery with transport crates connects to an open exhibition catalogue and a phone displaying artworks and artist sketches.
6 min read

AR exhibitions after closing day: what comes next?

When the labels come down, the digital material needs a new brief. Give an exhibition a thoughtful second life through clear context, artist participation and a reason to return.

A seated collector views a botanical artwork on a phone, beside the framed work and its documentation in a quiet home.
6 min read

Collecting AR art: what it means to live with the work

The first reveal is only one part of an AR artwork. A collector's closer look at artistic intention, ordinary viewing conditions and the conversations that make a work comfortable to live with.

A sketch links a notebook and phone scan to a visitor looking at art, with cards labelled Reach, Experience and Meaning.
6 min read

A scan is not a success: measuring an AR exhibition

A scan can signal curiosity, a retry or a shared encounter. Learn to connect event data with observation, curatorial purpose and the everyday effort of running an AR exhibition.